Today's Conversation: Strategic Marketing In The Midst of Covid 19.

 

 

 

 

 

 

 

 

Coronavirus changed everything…overnight. Like you, we’re focused on new solutions. Of course, we welcome the chance to collaborate with you. And we’ll contribute an initial consulting hour if you’d like to brainstorm around your strategic marketing, communication or bizdev.

Beyond that, we recognize there are matters apart from our purview. We want to help here, without cost or obligation. If you’ll let us know what you’re looking for (via email or phone), we’ll connect you with resources we know and trust.

We promise not to add you to a mailing list or hammer you with sales calls. Many have helped us along the way. It’s time for us to do whatever we can.

Better strategy begins with an intentional ear.

Clients appreciate our obsession with listening. So we’ve had a chance to build strategic communication, marketing and growth programs for leaders in professional service firms, healthcare providers, and nonprofit organizations. No cookie-cutters found here. Just the intentional listening that opens the door to evasive connections…and the growth of your initiative.

Better results begin here. 

Strategic Architecture For Today’s Marketplace

You have a business or a practice to grow. A pitch to make. A story to tell. Success depends on aligning actions with vision and opportunity with productivity. We deliver the strategic framework, sales and business development processes, training, counsel and coaching that accomplish this . . . and enable you to connect, engage & motivate your markets. 

Strategic Marketing Leadership, On Call

For professional service firms seeking an innovative approach to the Chief Marketing Officer role, we provide an interim, on-demand or fractional solution. Extended engagements deliver 100% of the experience, perspective and strategic leadership of a seasoned professional for a fraction of the benefits package attendant to an experienced, full time CMO.

Thought Leadership for Professional Service Providers

Marketing, Business Development, Leadership and Values in today’s marketplace have been the purview of Marketing Brain Fodder since 2002. Read the most recent post here, and subscribe to receive each new post via email.

The Cultural Disconnect That Halts Momentum

Leverage is an often used buzz word when business conversations focus on productivity, growth and profitability. Oxford Dictionaries define it as the exertion of force by means of a lever. (More)

A Recession Is Coming: Proactive BD Is Essential

Many knowledgeable observers believe a recession is inevitable. Some are predicting a severe slowdown as early as spring 2020 based on certain indicators. (More)

Catch Eric's Perspectives on Leadership & Communication on Forbes

“We have been seduced by a slice of data that does little more than make us feel good about ourselves. Marketers, media pundits, politicians and the arbiters of pop culture — we have all bought into and perpetuate the idea that connections equal influence. In this era of big data, we’ve allowed a data set equal to the lowest common denominator to masquerade as a measure that matters.” Read the article here.

Presenting a brand new resource for law firm (and other professional service) leaders — “as engaging as a novel, as insightful as Good To Great.” Grab your copy on Amazon.

What Others Say About Working With Us…

“I’ve worked with Eric for more than 15 years. He is the consummate professional. He combines a high EQ with a high IQ, provides strong leadership, meaningful advice, and effective deliverables. Eric is regarded as an innovative and critical thinker; but what really sets him apart is his ability to listen and communicate with a wide array of people. I’m grateful to have worked with him, and honored to call him a friend and mentor.”

Patrick Fuller

Vice President, Legal Intelligence, American Lawyer Media

“Eric and I worked together for 6 years at an Am Law 100 firm, and I have the highest regard for him. He provides thoughtful advice and counsel…is honest, inspires trust, and listens well. He is a team player that will provide candid advice and observations. He is a seasoned executive and a talented professional. I was fortunate to work with Eric.”

Patrick Mitchell

Partner, Hunton Andrews Kurth

”I have been fortunate enough to have known Eric as both a coworker and as a mentor, and thus have had many opportunities to see his wide array of talents. In addition to being incredibly creative, he is also a remarkable problem solver. He has an amazing ability to truly ‘hear’ his clients and zero in on their needs, and then develop and implement plans that enable them to reach their goals. He both educates and inspires and has an unwavering commitment to bringing excellence to everything he works on.”

Lynn Bjosted, CMP

Founder, CEO, Premier Events Management

“I have had the privilege of knowing Eric for more than 20 years — as a client, colleague, and friend. The consummate professional, he is always super prepared and in a position to deliver way beyond what you would expect. It’s just how he rolls! He knows more about what a firm needs to do in order to establish ongoing profitable growth than anyone I know. He’s a master at working with key client teams utilizing innovative approaches to coach them towards expanding relationships and significantly increasing service penetration. He is an extraordinary communicator and leader.”

Rick Davis

RSM US

Online Meeting Design, Moderation, Presentations & Facilitation

Social distancing has had dramatic impact on meetings and events. We’re here to help you redesign those online events with format, technology and content solutions that connect, engage, and motivate. We have specially created content on leadership, communicating and marketing.

HELP DURING COVID 19 CRISIS: If you’re looking for a framework for high quality online meetings for your team, request our FRAMEWORK FOR ONLINE MEETINGS THAT WORK. It’s absolutely free through April 30.