An Effective Strategy Begins With An Intentional Ear
Law, Accounting, Consulting, Healthcare, Advertising and Marketing firms, manufacturers and nonprofits — local, regional or global — we’ve built strategic frameworks for leaders in all of these sectors. And our experience underscores the fact that cookie-cutters don’t work. Your challenges and opporutnities are unique. So this is where we begin with every engagement.
Where Your Clallenge Aligns With Our Sweet Spot
Strategic Architecture For Today’s Marketplace
You have a business or a practice to grow. A pitch to make. A story to tell. Success depends on aligning actions with vision and opportunity with productivity. We deliver the strategic framework, sales and business development processes, training, counsel and coaching that accomplish this . . . and enable you to connect, engage & motivate your markets.
For The Business Seeking Marketing Leadership
For professional service firms seeking an innovative approach to the Chief Marketing Officer role, we provide an interim, on-demand or fractional solution. Extended engagements deliver 100% of the experience, perspective and strategic leadership of a seasoned professional for a fraction of the benefits package attendant to an experienced, full time CMO.
The Cultural Disconnect That Halts Momentum
Leverage is an often used buzz word when business conversations focus on productivity, growth and profitability. Oxford Dictionaries define it as the exertion of force by means of a lever. (More)
A Recession Is Coming: Proactive BD Is Essential
Many knowledgeable observers believe a recession is inevitable. Some are predicting a severe slowdown as early as spring 2020 based on certain indicators. (More)
“We have been seduced by a slice of data that does little more than make us feel good about ourselves. Marketers, media pundits, politicians and the arbiters of pop culture — we have all bought into and perpetuate the idea that connections equal influence. In this era of big data, we’ve allowed a data set equal to the lowest common denominator to masquerade as a measure that matters.” Read the article here.
What Others Say About Working With Us…
“I’ve worked with Eric for more than 15 years. He is the consummate professional. He combines a high EQ with a high IQ, provides strong leadership, meaningful advice, and effective deliverables. Eric is regarded as an innovative and critical thinker; but what really sets him apart is his ability to listen and communicate with a wide array of people. I’m grateful to have worked with him, and honored to call him a friend and mentor.”
“Eric and I worked together for 6 years at an Am Law 100 firm, and I have the highest regard for him. He provides thoughtful advice and counsel…is honest, inspires trust, and listens well. He is a team player that will provide candid advice and observations. He is a seasoned executive and a talented professional. I was fortunate to work with Eric.”
”I have been fortunate enough to have known Eric as both a coworker and as a mentor, and thus have had many opportunities to see his wide array of talents. In addition to being incredibly creative, he is also a remarkable problem solver. He has an amazing ability to truly ‘hear’ his clients and zero in on their needs, and then develop and implement plans that enable them to reach their goals. He both educates and inspires and has an unwavering commitment to bringing excellence to everything he works on.”
“In addition to his impressive track record as a marketer and communicator, Eric Fletcher has a unique set of skills that enhance his value to all those around him. He’s a strategic architect who knows the importance of integrating the marketing strategies and tactics with solid business development, sales, and strategic communication in order to achieve the kind of organizational alignment that generates growth. And Eric is a true team player who understands how to build solid relationships. He’s the complete package.”