Strategic Brain Fodder
Perspectives on Planning, Business Development, Marketing & Communication and Leadership
Chasing Better Conversations
The fact that a lot of people are talking doesn’t mean there are a lot of real conversations going on. More to the point, the fact that there is measurable attention being paid to any particular topic does not guarantee progress. In the mid 1940’s,...
We Can Accomplish Impossible Things
In the summer of 1969, with less technology than what exists in the device you’ll use to share today’s social media tidbits, human beings flew to the moon. We’re so desensitized to the fact of the matter, that the impossibility of the idea in the 1960’s, not...
The Ultimate Building Block for Communication During a Crisis
When your audience or market believes you always have their best interest at heart, every message will resonate — even in the midst of crisis. Nothing drives the impact of a message more than the presence (or absence) of trust. Trust provides a more...
Is It Marketing Or Is It Sales?
Years ago I worked with a Managing Partner who regularly referred to the Marketing Department of his law firm as the PR Department. I’m certain it was a habit rooted in the days when law firm marketing efforts centered on work that was public relations in...
Around Corners & Beyond Barriers: The Vision of Leaders
In 2001 Erik Weihenmayer reached the peak of Mount Everest — an impressive feat in-and-of itself. But one thing should be noted: Erik is blind. I first learned of his story several years ago, and was reminded of it thanks to a recent story on...
On Professionalism
We can talk about it until we're blue in the face. We may write about it, design programs and build entire initiatives around it. If we have enough juice we might be able to insist on a moniker or title that insinuates we have arrived. But when it comes to what...
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