If your business development efforts aren't growing the pie...
Stability, not to mention sustainable growth, doesn’t just happen — especially in the midst of disruption and uncertainty. They are the result of a proactive approach to the marketplace.
This begins with the decision to stop waiting for the market to come to you, and instead engage in the process we define as Smart Targeting.
Hoping for quality prospects to emerge from a competitive marketplace and beat a path to your door — or your website — may be work where there is a favorable combination of budget, brand equity, and time. But for most, measurable growth is the result of a different equation. And we advise clients on the factors and formula attendant to successful pursuits. (For more on strategic business development, use the link to download a free copy of out 2023 Business Development Playbook.)