The Framework For Business Development

Built For Professional Service Providers Who Didn’t Sign Up To Learn How To Sell.

 

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Growing your professional service practice shouldn’t be left to chance or feel like you’re selling soap. So we built a framework that provides direction without expecting you to become a sales dude.

The Three-Part Framework

Target Identification

The marketplace is noisy and competitive. It is flooded with hundreds of pitches, promises and phantom solutions every day. Success begins with a clear picture of precisely who you want to reach. So we begin by identifying the ideal target.

Decision Drivers

Clarity around who you need to reach makes it possible to focus on what drives your target’s most consequential decisions. This focus becomes the roadmap that lands you in the right place at the right time with a message that connects and resonates.

Solutions

A connection based on issues of consequence is where selling ends. And the creation of solutions to real challenges is the key to differentiation, relevance and building enduring advisor status with the clients you covet. 

 The TDS ecosystem.

A Jumpstart

The Lead Flow Bootcamp is a 7-part digital course that introduces the framework and guides participants through how to reaches the ideal prospect. The result is a steady flow of qualified leads, without having to become a sales pro.

You get:

  • 7 Core Videos that outline the Framework, how to target smart, connect and engage IDEAL prospects
  • Access to our NEW AI Agent, trained in Target identification
  • The Framework Guide Book
  • Weekly Office Hours
  • PRE-LAUNCH Discount through February 14, 2026

 

 Prelaunch Price $89.75

VIP Guidance

We work with five to six select professional service individuals or groups, consulting on the installation and implementation of the complete TDS system.

You don’t have to go through another season wondering if you’re on course. The framework does the heavy lifting for you.

Space is limited, and we ask that you complete our TDS Assessment to apply.

The Program

  • Two 90-minute work sessions each month to learn and implement TDS 
  • Two “office hour” sessions each month
  • Our proprietary AI Agent for Target ID and lead generation
  • One in-person TDS Keynote for Team planning or Firm retreat

 

The Boardroom

For professionals who, understand the benefits of a confidential cohort, and are ready to dramatically Accelerate growth.

What it’s not:

  • Personal coaching
  • A done-for-you program

What it is:

  • A carefully curated high level cohort of professionals who use the TDS Framework
  • Monthly high level problem solving collabortions
  • A creative space that fosters rethinking and innovation

In addition to monthly Zoom sessions, mini-cohort sessions and an annual face-to-face make the Boardroom the place for lifelong connections that foster personal and professional growth.

Eric Fletcher Speaking

I don’t believe you have to be ‘salesy’ or miserable everytime you hear the words ‘business development.’ Let’s chart a new course…

Feeling like you have to take on a whole different persona when you engage in development activities is no way to live. I’ve seen thousands of professional service providers wrestle with marketing and bizdev. But there is a better way.

If you’re tired of hoping the clients you seek will somehow find you, you’re going to appreciate the TDS Framework. approach.

 

Ready for growth to be a natural byproduct of your best work?

Get your FREE copy of our Business Development Playbook

This FREE PDF outlines our proprietary framework and will put you on course for the development of the practice you’ve dreamed of.

An Appeal For Decency!

It can feel like everywhere you look jerks are winning. But there appears to be a real hunger for some decency. Eric’s TEDx Talk was ranked the 11th most viewed TEDx worldwide in the month of July, after it hit YouTube on July 8.  There is a better way to differentiate yourself in a marketplace where jerks seem to dictate. Check out the Talk today.

“Eric brings strong leadership, meaningful advice, and effective deliverables to the table. An innovative and critical thinker, what really sets him apart is his ability to listen and communicate.”

Patrick Fuller
Vice President, Legal Intelligence, American Lawyer Media

“Eric provides thoughtful advice and counsel…is honest, inspires trust, and listens well. He is a team player that will provide candid advice. He is a seasoned executive and a talented professional. I was fortunate to work with Eric.”

Patrick Mitchell
Partner, Hunton Andrews Kurth

”Eric is a remarkable problem solver, with an amazing ability to ‘hear’ his clients, zero in on needs, develop and implement plans that enable them to reach goals. He educates and inspires, and has an unwavering commitment to excellence.”

Lynn Bjosted, CMP
Founder, CEO, Premier Events Management

“Eric consistently delivers beyond  expectation, and knows more about what a firm needs to do to establish ongoing profitable growth than anyone I know.  He is an extraordinary communicator, leader and advisor.”

Rick Davis
RSM US

Bonus Content from Landon Saunders

In the 80’s and 90’s, the voice of Landon Saunders was familiar in media markets around the world. His program — HEARTBEAT — delivered positive messages focused on what it takes to live a life that loves to happen. For more, visit the Heartbeat site.

“Engaging and Actionable. Eric left out the consultant-speak and provided a framework that creates clarity, focus and direction.”

From our virtual stage, or at your location, our strategic planning workshops are designed to motivate, enlighten and provide a framework for practical action. Clarifying mission. Engaging each member of your team. This is a bespoke event for leaders, marketing, business development/sales, are built for you and collaborative in nature.

We schedule four private workshops per year.

CLICK HERE to explore availability for a Workshop built for your team.