Welcome to the Business Development Sweet Spot
Where You Don't Have To Be Salesy To Grow The Practice Of Your Dreams
As Seen In...
AI Causing Sleepless Nights?
If you're not focusing on the one thing that AI can't do, you're not ready for tomorrow. Use the link below for a FREE AI Readiness Scorecard. 5 easy questions. 2 quick minutes. Instant insight.
Growing your professional service practice shouldn't feel like selling soap. We've built a system that provides direction without expecting you to become a sales dude.
Welcome to the BizDev Sweet Spot
The Ideal Client
If you're trying to reach anyone who might need your service, you're wasting resources. Investing in "getting your name out there" is a bad bet. Business development changes when you focus on connecting with your Ideal Client -- the prospects you covet.
What They Care About
Life changes when you stop trying to convince a prospect to choose you, and focus instead on their concerns. Speak to the issues they wrestle with. Do this and doors open. You'll suddenly move from pitching to collaborating. From arm twisting to locking arms.
Create Solutions
This is where the disconnect between how you want to serve clients and that uneasy feeling when pitching evaporates. Present your Ideal Client with a Solution, and reality begins to align with the vision you alway had for your practice.
Find Your Sweet Spot
The Jumpstart
COMING JUNE 1
The BizDev Sweet Spot Jumpstart is an On Demand 6 hour master course. You get:
- 6 Core Content Videos that outline how to stop pitching to anyone, identify your Ideal Client, and begin to operate in the Sweet Spot
- Access to our NEW AI Agent, to jumpstart Ideal Prospect identification
- The BizDev Sweet Spot Guide Book
- Lifetime access to AI and content update
Lifetime Access @ $249.00
AVAILABLE JUNE 1
The VIP Spot
Created for a small seledt group of individuals, this is 1-on-1 guidence in the creation of an Ideal Client Profile, the use of our A! tool to identify prospects who fit the bill, and in creating the action steps that land you in the BizDev Sweet Spot.
The Program includes:
- Two 90-minute 1-on-1 sessions each month
- Two "office hour" sessions each month
- Full access to our proprietary AI tool
- One Zoom Keynote for Team or Leadership planning
Space is limited, and we ask that you complete a brief survey to insure the VIP Spot is right for you.
The Boardroom
For professionas who know the benefits of a confidential cohort, and are ready to accelerate growth.
What it's not:
- Personal coaching
- A done-for-you program
What it is:
- A curated high level cohort who work in the Sweet Spot
- Monthly high level problem solving collabortions
- A creative space that fosters innovation
In addition to monthly Zoom sessions, mini-cohort sessions and an annual face-to-face make the Boardroom the place for lifelong connections that foster personal and professional growth.
We're here because most professionals are relieved to learn they don't have to become a sales pro in order to grow their practice.
Feeling like you have to take on a whole different persona when you engage in development activities is no way to live. I've worked with thousands of professional service providers to find their personal sweet spot...an approach to marketing and business development that feels natural...like it was designed for you.
If you're tired of hoping the clients you seek will somehow find you, you're going to appreciate the TDS System..
Get your FREE copy of our Business Development Playbook
This FREE PDF outlines our proprietary framework and will put you on course for the development of the practice you've dreamed of.
TEDx Talk Receives International Award
It can feel like everywhere you turn, jerks are winning. But there appears to be a growing hunger for some decency.
Case in point, Eric's TEDx Talk -- How to be successful without being a jerk -- was ranked 11th most watched talk when it hit the TEDx YouTube channel in Ju;ly 2025. And it continues to rack up views.
The market seems to be saying a little human kindness might be good for business! You can check out the talk right here.
Awards are nice, but what does the market say?
“Eric brings strong leadership, meaningful advice, and effective deliverables to the table. An innovative and critical thinker, what really sets him apart is his ability to listen and communicate.”
"Eric provides thoughtful advice and counsel...is honest, inspires trust, and listens well. He is a team player that will provide candid advice. He is a seasoned executive and a talented professional. I was fortunate to work with Eric."
”Eric is a remarkable problem solver, with an amazing ability to 'hear' his clients, zero in on needs, develop and implement plans that enable them to reach goals. He educates and inspires, and has an unwavering commitment to excellence.”
"Eric consistently delivers beyond expectation, and knows more about what a firm needs to do to establish ongoing profitable growth than anyone I know. He is an extraordinary communicator, leader and advisor."
Bonus Content from Landon Saunders
In the 80's and 90's, the voice of Landon Saunders was familiar in media markets around the world. His program -- HEARTBEAT -- delivered positive messages focused on what it takes to live a life that loves to happen. He was a beloved mentor. I'm pleased to share bits of his insight in this space.
"Engaging and Actionable. Eric left out the consultant-speak and provided a framework that creates clarity, focus and direction."
From our virtual stage, or at your location, our strategic planning workshops are designed to motivate, enlighten and provide a framework for practical action. Clarifying mission. Engaging each member of your team. This is a bespoke event for leaders, marketing, business development/sales, are built for you and collaborative in nature.
We schedule four private workshops per year.
CLICK HERE to explore availability for a Workshop built for your team.
Eric also has 4 Keynote bookings available through February 2027. For details on "A Vision For Humanity," a timely address in our AI saturated world, send inquiries to eric@ericfletcherconsulting.ocm