Welcome to the Business Development Sweet Spot
Where You Don't Have To Be Salesy To Grow The Practice Of Your Dreams
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Growing your professional service practice shouldn't feel like selling soap. We've built a system that provides direction without expecting you to become a sales dude.
Welcome to life in the BizDev Sweet Spot
The Ideal Client
If you're trying to reach anyone who might need your service, you're wasting resources. Investing in "getting your name out there" is a bad bet. Business development changes when you focus on connecting with your Ideal Client -- the prospects you covet.
Focus On Their Concern
Life changes when you stop trying to convince a prospect to choose you, and focus instead on their concerns. Speak to the issues they wrestle with. Do this and doors open. You'll suddenly move from pitching to collaborating. From arm twisting to locking arms.
Create Solutions
This is where the disconnect between how you want to serve clients and that uneasy feeling when pitching evaporates. Present your Ideal Client with a Solution, and reality begins to align with the vision you alway had for your practice.
Ways to find the Sweet Spot
The Jumpstart
COMING JUNE 1
The BizDev Sweet Spot Jumpstart is an On Demand 6 hour master course. You get:
- 6 Core Content Videos that outline how to stop pitching to anyone, identify your Ideal Client, and begin to operate in the Sweet Spot
- Access to our NEW AI Agent, to jumpstart Ideal Prospect identification
- The BizDev Sweet Spot Guide Book
- Lifetime access to AI and content update
Lifetime Access @ $249.00
AVAILABLE JUNE 1
The VIP Spot
Created for a small seledt group of individuals, this is 1-on-1 guidence in the creation of an Ideal Client Profile, the use of our A! tool to identify prospects who fit the bill, and in creating the action steps that land you in the BizDev Sweet Spot.
The Program includes:
- Two 90-minute 1-on-1 sessions each month
- Two "office hour" sessions each month
- Full access to our proprietary AI tool
- One Zoom Keynote for Team or Leadership planning
Space is limited, and we ask that you complete a brief survey to insure the VIP Spot is right for you.
The Boardroom
For professionas who know the benefits of a confidential cohort, and are ready to accelerate growth.
What it's not:
- Personal coaching
- A done-for-you program
What it is:
- A curated high level cohort who work in the Sweet Spot
- Monthly high level problem solving collabortions
- A creative space that fosters innovation
In addition to monthly Zoom sessions, mini-cohort sessions and an annual face-to-face make the Boardroom the place for lifelong connections that foster personal and professional growth.
I don't believe you have to be 'salesy' or miserable every time you hear the words 'business development.' Or hope a new client walks through your door.
Feeling like you have to take on a whole different persona when you engage in development activities is no way to live. I've seen thousands of professional service providers wrestle with marketing and bizdev. But there is a better way.
If you're tired of hoping the clients you seek will somehow find you, you're going to appreciate the TDS System..
Ready for predictable Partner level opportunities?
Get your FREE copy of our Business Development Playbook
This FREE PDF outlines our proprietary framework and will put you on course for the development of the practice you've dreamed of.
A personal note in response to International Recognition for Eric's award winning TEDx Talk making a case for human decency -- even in the way we do business.
View the Talk here.
It can feel like everywhere you look jerks are winning. But there appears to be a real hunger for some decency. Eric's TEDx Talk was ranked the 11th most viewed TEDx worldwide in the month of July, after it hit YouTube on July 8. There is a better way to differentiate yourself in a marketplace where jerks seem to dictate. Check out the Talk today.
“Eric brings strong leadership, meaningful advice, and effective deliverables to the table. An innovative and critical thinker, what really sets him apart is his ability to listen and communicate.”
"Eric provides thoughtful advice and counsel...is honest, inspires trust, and listens well. He is a team player that will provide candid advice. He is a seasoned executive and a talented professional. I was fortunate to work with Eric."
”Eric is a remarkable problem solver, with an amazing ability to 'hear' his clients, zero in on needs, develop and implement plans that enable them to reach goals. He educates and inspires, and has an unwavering commitment to excellence.”
"Eric consistently delivers beyond expectation, and knows more about what a firm needs to do to establish ongoing profitable growth than anyone I know. He is an extraordinary communicator, leader and advisor."
Bonus Content from Landon Saunders
In the 80's and 90's, the voice of Landon Saunders was familiar in media markets around the world. His program -- HEARTBEAT -- delivered positive messages focused on what it takes to live a life that loves to happen. He was a beloved mentor. I'm pleased to share bits of his insight in this space.
"Engaging and Actionable. Eric left out the consultant-speak and provided a framework that creates clarity, focus and direction."
From our virtual stage, or at your location, our strategic planning workshops are designed to motivate, enlighten and provide a framework for practical action. Clarifying mission. Engaging each member of your team. This is a bespoke event for leaders, marketing, business development/sales, are built for you and collaborative in nature.
We schedule four private workshops per year.
CLICK HERE to explore availability for a Workshop built for your team.
Eric also has 4 Keynote bookings available through February 2027. For details on "A Vision For Humanity," a timely address in our AI saturated world, send inquiries to eric@ericfletcherconsulting.ocm