Most of us have not seen anythign like the market we face today. Covid 19 raises urgent questions.
How do we do business development? What should our marketing look like? How do we conduct business without appearing tone deaf?
Use the form below for information on The Business Development Accelerator — an 8-week program that addresses what to do now, and the steps to take in navigating to the other side of this crisis.
(Check the video below — less than 2-minutes — presenting the Guiding Principle and four keys to messaging in a crisis.)
Proven solutions provide a compass in 3 functional areas.
Strategic Architecture For Today’s Marketplace
Covid 19 hasn’t changed this: you have a business or a practice to grow. A pitch to make. A story to tell. Success depends on aligning actions with the realities of today’s market. Take strategic action, and build a framework for business development processes that enables you to connect, engage & motivate your markets.
Marketing Leadership, On Call
For professional service firms seeking an innovative solution to the CMO role, we provide an interim, on-demand or fractional engagement. This approach delivers 100% of the experience, perspective and strategic leadership of a seasoned pro for a fraction of the comp package attendant to an experienced, full time Chief Marketing Officer.
The Cultural Disconnect That Halts Momentum
Leverage is an often used buzz word when business conversations focus on productivity, growth and profitability. Oxford Dictionaries define it as the exertion of force by means of a lever. (More)
A Recession Is Coming: Proactive BD Is Essential
Many knowledgeable observers believe a recession is inevitable. Some are predicting a severe slowdown as early as spring 2020 based on certain indicators. (More)
“We have been seduced by a slice of data that does little more than make us feel good about ourselves. Marketers, media pundits, politicians and the arbiters of pop culture — we have all bought into and perpetuate the idea that connections equal influence. In this era of big data, we’ve allowed a data set equal to the lowest common denominator to masquerade as a measure that matters.” Read the article here.
What Others Say About Working With Us…
“I’ve worked with Eric for more than 15 years. He is the consummate professional. He combines a high EQ with a high IQ, provides strong leadership, meaningful advice, and effective deliverables. Eric is regarded as an innovative and critical thinker; but what really sets him apart is his ability to listen and communicate with a wide array of people. I’m grateful to have worked with him, and honored to call him a friend and mentor.”
“Eric and I worked together for 6 years at an Am Law 100 firm, and I have the highest regard for him. He provides thoughtful advice and counsel…is honest, inspires trust, and listens well. He is a team player that will provide candid advice and observations. He is a seasoned executive and a talented professional. I was fortunate to work with Eric.”
”I have been fortunate enough to have known Eric as both a coworker and as a mentor, and thus have had many opportunities to see his wide array of talents. In addition to being incredibly creative, he is also a remarkable problem solver. He has an amazing ability to truly ‘hear’ his clients and zero in on their needs, and then develop and implement plans that enable them to reach their goals. He both educates and inspires and has an unwavering commitment to bringing excellence to everything he works on.”
“I have had the privilege of knowing Eric for more than 20 years — as a client, colleague, and friend. The consummate professional, he is always super prepared and in a position to deliver way beyond what you would expect. It’s just how he rolls! He knows more about what a firm needs to do in order to establish ongoing profitable growth than anyone I know. He’s a master at working with key client teams utilizing innovative approaches to coach them towards expanding relationships and significantly increasing service penetration. He is an extraordinary communicator and leader.”
Online Meeting Design, Moderation, Presentations & Facilitation
Social distancing has had dramatic impact on meetings and events. We’re here to help you redesign those online events with format, technology and content solutions that connect, engage, and motivate. We have specially created content on leadership, communicating and marketing.
HELP DURING COVID 19 CRISIS: If you’re looking for a framework for high quality online meetings for your team, request our FRAMEWORK FOR ONLINE MEETINGS THAT WORK. It’s absolutely free through May 31.