Plans are rarely simply good or bad. Effective planning is a result of the alignment of a clear mission with shared guiding principles. Eric helps organizations implement a dynamic strategic framework that ensures alignment, efficiency and maximum productivity.
Whether marketing a service or instigating action, motivating a target rarely starts with a focus on what we say. Communication that connects begins with a brand of intentional listening that informs how to make contact, build relationship and motivate your market.
Top performers in any arena tap the experience and perspective of a seasoned coach. Eric focuses on stimulating and supporting high performance for leadership, marketing and sales teams in order to realize maximum return and grow the business.
Since before my first job in radio as a teenage kid, I’ve been fascinated by the art and science of communicating. Growing up I would go to sleep listening to the big personalities of top-40 radio, or play-by-play announcers for Detroit sports franchises. By the time I was 20, I was writing radio ads, and producing a daily show on local radio.
Broadcasting led to the mad-men world of advertising. As one of the founding partners of a regional agency, I cut my teeth on campaigns for retail, financial service, accounting, consulting, healthcare, education and non-profit organizations — working with a great team, receiving local, regional and national acclaim.
This broad experience began to give way to a targeted business-to-business focus — specifically strategic communication, marketing, business development and sales. And for more than three decades it has been an adventure to work with international non-profits, start-ups to Fortune 100 companies, and professional service organizations — including global accounting, consulting, and corporate law firms.
I’ve co-authored two business books: the recently released Decisions That Matter: Tales of Law Firm Leadership In Moments of Consequence: and the 2013 ground breaking social media book, 8 Mandates For Social Media Marketing Success.
Investing in and mentoring young women and men with a fascination and passion for marketing and communication is a priority. I’m fortunate to interact with students across the country, serve on the speakers program of the Advertising Education Foundation, and on the Advisory Board for Southern New Hampshire University Masters in Marketing program. As a Chief Marketing Officer, I sat on the CMO Advisory Board for Thomson Reuters, was a member of the Legal Marketing Association, and since 2002 have authored the blog, Marketing Brain Fodder.
It is always a pleasure to speak to teams, organizations, retreats and associations (like the National Speakers Association annual conference). And it was a distinct honor to present on the TEDx stage during the TEDx San Antonio conference — Minds Wide Open. (Youc can catch my TEDx Talk on vision here.)
A handful of relevant positions/recognitions include:
- Business Made Simple Certified Coach
- Forbes Communication Council member
- Board Member, National Speakers Association, Austin, TX USA
- 50 Thought Leaders Over 50 — Brand Quarterly Magazine
- Top 20 CMOs on Twitter
- 50 Most Influential CMO’s and Marketing Leaders – Science of Digital Marketing
- Thomson Reuters CMO Advisory Board — 2015-2018
- SNHU Advisory Board, MS Marketing