Strategic consultant
Plans are rarely simply good or bad. Effective planning is a result of the alignment of a clear mission with shared guiding principles. Eric helps organizations implement a dynamic strategic framework that ensures alignment, efficiency and maximum productivity.
Intentional Listener
Whether marketing a service or instigating action, motivating a target rarely starts with a focus on what we say. Communication that connects begins with a brand of intentional listening that informs how to make contact, build relationship and motivate your market.
Growth coach
Top performers in any arena tap the experience and perspective of a seasoned coach. Eric focuses on stimulating and supporting high performance for leadership, marketing and sales teams in order to realize maximum return and grow the business.
The Backstory
I was 10 years old. And I was already accomplished in the art of sneaking my transistor radio under my pillow so that I could catch every moment of the Detroit Tigers night games.
Sure, it was partially about the baseball. But in large measure it was about the play-by-play description provided by Ernie Harwell, the long-time announcer for the Tigers. Even then, I was fascinated with the art of communicating. When Ernie wasn't calling a game, I would go to sleep listening to the big personalities of Motor City radio. By the time I was 20, I was writing radio ads, and producing a daily show on local radio.
Broadcasting led to the mad-men world of advertising where, as one of the founding partners of a regional ad agency, I cut my teeth on campaigns for a broad cross section of clients -- and working with a great team, received local, regional and national recognition.
The strategy and tactics of connecting and motivating had turned into a passion. My experience began to give way to a targeted business-to-business focus.
And for more than three decades it has been an adventure to work with international non-profits, start-ups, Fortune 100 companies, and global professional service organizations -- including accounting, consulting, and corporate law firms.
Along the way I've had the opportunity to co-author two business books, lead marketing, business development and sales teams for global leaders.
Investing in and mentoring young women and men with a fascination and passion for marketing and communication is a priority. I'm fortunate to interact with students across the country, serve on the speakers program of the Advertising Education Foundation, and on the Advisory Board for Southern New Hampshire University Masters in Marketing program.
It is always a pleasure to speak to teams, organizations and associations (like the National Speakers Association annual conference). And it has been a distinct honor to present on the TEDx stage twice...sharing ideas and striving to connect in a meaningful way.
In my head, I'm still that 10 year old, figuring out a way to listen...to explore...to prompt action.
A handful of relevant positions/recognitions include:
- Former Member, Forbes Communication Council -- 2017-2024
- Past Member of the Board, National Speakers Association, Austin, TX Chapter -- 2023-2024
- 50 Thought Leaders Over 50 — Brand Quarterly Magazine
- Top 20 CMOs on Twitter
- 50 Most Influential CMO's and Marketing Leaders – Science of Digital Marketing
- Former Member, Thomson Reuters CMO Advisory Board -- 2015-2018
- SNHU Advisory Board, MS Marketing -- 2016-2022