Strategic consultant
Plans are rarely simply good or bad. Effective planing is a result of the alignment of a clear mission with shared guiding principles. Eric helps organizations implement a strategic framework that ensures alignment, efficiency and maximum productivity.
Intentional Listener
Whether marketing a service or instigating action, motivating a target rarely begins with a focus on what we say. Communication that connects begins with a brand of listening that informs how to make contact, build relationship and motivate your market.
Growth Advisor
Top performers in any arena tap the experience and perspective of a seasoned guide. Eric works with high performing leaders and leadership teams, teaching and implementing proven frameworks, in order to grow the business.
The Backstory
I was 10 years old. And I was already accomplished at sneaking my transistor radio under my pillow so that I could catch every moment of the Detroit Tigers night games.
Sure, it was partially about the baseball. But it was also about the play-by-play description provided by Ernie Harwell, the Hall of Fame announcer for the Tigers. I was fascinated with the art of communicating. When Ernie wasn't calling a game, I would go to sleep listening to the big personalities of Motor City radio. By the time I was 20, I was writing radio ads, and producing a daily show on local radio.
Broadcasting led to the mad-men world of advertising where, as one of the founding partners of a regional ad agency, I cut my teeth on campaigns for a broad cross section of clients -- and working with a great team, received local, regional and national recognition.
The strategy and tactics of connecting and motivating had turned into a passion. My experience began to give way to a targeted business-to-business focus.
And for more than three decades it has been an adventure to work with international non-profits, start-ups, Fortune 100 companies, and global professional service organizations -- including accounting, consulting, and corporate law firms.
Along the way I've had the opportunity to write a book, co-author a couple more, and lead marketing, business development and sales teams for global leaders.
Investing in and mentoring young people with a passion for marketing and communication is a priority. I've been lucky to serve on the speakers forum of the Advertising Education Foundation, and on the Advisory Board for Southern New Hampshire University Masters in Marketing program.
It is always a pleasure to speak to teams, organizations and associations (like the National Speakers Association annual conference). And it has been a distinct honor to present on the TEDx stage twice...sharing ideas and striving to connect in a meaningful way.
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In my head, I'm still that 10 year old, listening...exploring...still learning.
A handful of relevant positions/recognitions include:
- Cicero Speech Writing Award -- Vital Speech of the Day
- Past Member, Forbes Communication Council -- 2017-2024
- Past Member of the Board, National Speakers Association, Austin, TX Chapter -- 2023-2024
- 50 Thought Leaders Over 50 — Brand Quarterly Magazine
- Top 20 CMOs on Twitter
- 50 Most Influential CMO's and Marketing Leaders – Science of Digital Marketing
- Past Member, Thomson Reuters CMO Advisory - 2015-2018
- SNHU Advisory Board, MS, Marketing - 2015 - 2022